Novantiqua"This is an important book: original, erudite, useful and ambitious." Quarterly Journal of Speech "A remarkable book . . . sure to be of lasting interest . . . to be reckoned with by all rhetorical theorists." Choice This is the first contemporary attempt at a holistic theory of rhetoric, well grounded in the context of cultural and social history. Arguing that rhetoric has always been an independent, objective, essential factor in human interaction,
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